Monday, April 13, 2009
The Coke Side of the Revolution
"The Coke side of Life". "El lado Coca Cola de la vida". A recent public health study found that Nicaraguan children drink more Coca Cola than water. When families have only a couple dollars a day to spend on feeding their families, they spend up to half of it on Coke. Of all the exotic or pretty bottle caps we've used to make jewelry in Nicology, the best-seller by far is Coke keychains, earring, and necklaces. Although the silouette of Sandino watches over Managua and tha Sandinista party spends large amounts on publicity extolling the ongoing revolution, I think it is Coca Cola that has won the hearts, minds and pocketbooks of the Nicaraguan people.
I mounted several of the Aspire-Acquire designs on circular canned food lids, then sealed with resin to make coasters. Coasters, being fairly trivial products, and used in bars for advertising, seem an appropriately ironic vehicle for these images.